10 steps to save the newspaper

ShareThisMorten Rand-Hendricksen, in his Design Is Philosophy blog, has created a sound, 10-point list to save the newspaper.

There are few surprises in his list, but it's a thorough entry point for anyone trying to get a good understanding of the industry challenges.

The summarized points:
1. Put it all online.
2. Be more visual.
3. Offer readers a way to connect.
4. Add value with online-only or print-only features.
5. Produce a weekend magazine.
6. Create innovative services outside of the box.
7. Connect with experts.
8. Start a poetry contest.
9. Let everyone be a critic.
10. Become a broadcaster.

There is a slight contradiction in points one and four in suggesting print-only added-value. But most newsrooms I know are doing most of these things --- except poetry, and I guess we should all be reflecting on that idea.

Comments

If I wanted to be a broadcaster, I wouldn't be in print, especially with a mug like mine. Seriously, we've tried many of the above in our small-market. Generally, we're simply recycling a lot of the same content in different products. Since our reporters and editors are disappearing through attrition some readers can see the same item three times. It's also nice to talk about a weekend tabloid magazine, except the editorial holes in our daily are actually larger, so there's more space. I'm not sure about the poetry contest, but I'd be a fan of the old-fashioned serial, particularly if we ran it during the summer months. A nice read for the back porch in cottage country.

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