J-Source

Ethnic media thriving

“As the economic downturn triggers layoffs for many traditional media outlets across the country, several ethnic media groups in the Greater Toronto Area appear to be thriving, according to industry insiders and observers,” reported CBC. The story quoted a source saying that unlike TorStar, CanWest and the CBC, “the ethnic publications aren’t struggling to find…

“As the economic downturn triggers layoffs for many traditional media outlets across the country, several ethnic media groups in the Greater Toronto Area appear to be thriving, according to industry insiders and observers,” reported CBC. The story quoted a source saying that unlike TorStar, CanWest and the CBC, “the ethnic publications aren’t struggling to find advertising revenue.”

A spokesperson with the Canadian Ethnic Media Association told CBC ethnic media survives because outlets keep minimum staff who regard their work as “a labour of love.”

“As the economic downturn triggers layoffs for many traditional media outlets across the country, several ethnic media groups in the Greater Toronto Area appear to be thriving, according to industry insiders and observers,” reported CBC. The story quoted a source saying that unlike TorStar, CanWest and the CBC, “the ethnic publications aren’t struggling to find advertising revenue.”

A spokesperson with the Canadian Ethnic Media Association told CBC ethnic media survives because outlets keep minimum staff who regard their work as “a labour of love.”