Globe and Mail incentivizes newsroom staff to get subscribers to sign up for paywall
According to Journalism.co.uk, Phillip Crawley, publisher and chief executive of The Globe and Mail, said the incentives are offered to about half a dozen people out of a newsroom of 300.
The Globe and Mail is incentivizing newsroom staff to create content that coverts readers into paid subscribers of the newspaper’s online site.
According to Journalism.co.uk, Phillip Crawley, publisher and chief executive of the Globe, said the incentives are offered to about half a dozen people out of a newsroom of 300. “This strategy of targets and bonuses causes ‘shock horror’ in the industry, Crawley acknowledged, but is necessary to drive forward the business,” Journalism.co.uk reported.
The Globe went behind a paywall last fall and roughly two-thirds of its 100,000 Globe Unlimited subscribers are print subscribers who get free access online.
[node:ad]
Related content on J-Source:
- Union says Globe and Mail must stop blaming employees for financial troubles
- Globe and Mail announces move to new headquarters starting fall 2016
- Print cancellation is a “dose of reality” for Globe subscribers
The newspaper s targeting “a high-end market” and is ”only interested in readers who earn more than $100,000,” Crawley said. A lot of resources are “wasted money” as 40 per cent of content produced by the Globe is read by fewer than 1,000 people, Journalism.co.uk reported.
The newspaper is also launching an eight-minute morning video show, focusing on news, business and lifestyle.
Tamara Baluja is an award-winning journalist with CBC Vancouver and the 2018 Michener-Deacon fellow for journalism education. She was the associate editor for J-Source from 2013-2014.