Alfred Hermida has this advice for his UBC journalism students: snatch up your name as a domain name and start establishing your professional digital identity.

Alfred Hermida has this advice for his UBC journalism students: snatch up your name as a domain name and start establishing your professional digital identity. Hermida, writing on the PBS site MediaShift, details how his students are using Twitter and blogs to drum up paying professional work. And he quotes British colleague Andy Dickinson who sums up the importance of social media skills this way: “I’m convinced that if you are a journalist who isn’t curious about the web then you may find yourself seriously limited as the industry shifts or worse still, not being a journalist for very long.”

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