Mags receive $52.7 million in Canada Periodical Fund grants

ShareThisCanadian Heritage has announced the recipients of the 2010-11 Aid to Publisher's grants from the Canada Periodical Fund.

On his Canadian Magazines blog, D.B. Scott notes that "most of the smaller cultural magazines were shut out of funding by a circulation floor that disqualified titles with fewer than 5,000 paid copies per year. and the support for arts and literary magazines (SALM) was discontinued."

Five magazines got the maximum grant ($1.5 million): Canadian House & Home, Canadian Living, Chatelaine (English), Maclean's, Reader's Digest.

Six magazines received more than $1 million: Coup de Pouce ($1,400,000), Style at Home ($1,300,000), Movie Entertainment ($1,200,000), Châtelaine (French) ($1,200,000), TV Hebdo ($1,100,000) and Primeurs ($1,100,000).

Scott notes that the new rules governing grant applications, including a hard cap on grants and the smaller pool of eligible magazines, many titles received "slightly or much more" than in previous years. He provides a comparison, reproduced here:

    * Applied Arts ($67,446 compared with $65,616)
    * Canadian Business ($535,000 compared with $471,000 in 2008-09)
    * Canadian Plastics ($13,731 vs. $12,758)
    * Chirp ($282,220 compared with $211,308)
    * Clin d'oeil ($480,749 compared with $436,581)
    * Cottage Life ($265,674 compared with $237,535)
    * Fashion ($715,369, compared with $667,176)
    * Flare ($782,000, compared with $720,000)
    * Frank (Atlantic Edition) ($28,450 vs. $8,202)
    * Geist ($13,226 vs. $11,806)
    * Hamilton magazine ($32,855 compared with $30,470)
    * Homemaker's ($859,431 vs. $689,981)
    * Legion magazine ($551,969 vs. $445,900)
    * LouLou ($1,027,357 combined for its English and French editions, compared to $891,413)
    * Maisonneuve ($25,717 vs. $26,319)
    * MoneySense ($211,635, compared with $156,930)
    * Motorcycle Mojo ($19,835 vs. $13,224)
    * Opera Canada ($6,835 vs. $4,757)
    * Outdoor Canada ($277,992 vs. $221,656)
    * Prairies North ($26,912 vs. $20,592)
    * This Magazine ($8,911 compared with $5,941)
    * Toronto Life ($723,658 vs. $686,788)
    * Up Here ($77,518 vs. $69,817)
    * The Walrus ($261,264 vs. $217,199)


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