J-Source

Newspapers ponder giving up on young readers

Discussion at the annual World Association of Newspapers focused this year on how to integrate print and online newsrooms, and how to turn web readers into advertising dollars. But not everything at the early June conference in Stockholm was about the Internet. One session looked at the aging demographics of newspaper readers and asked a…

Discussion at the annual World Association of Newspapers focused this year on how to integrate print and online newsrooms, and how to turn web readers into advertising dollars. But not everything at the early June conference in Stockholm was about the Internet. One session looked at the aging demographics of newspaper readers and asked a provocative question: “Should newspapers forget about the young?” In some cases, the conference heard, the answer is yes. Philip M. Stone covered the conference for followthemedia.com. Read his full story about the youth debate at the link below.


Discussion at the annual World Association of Newspapers focused this year on how to integrate print and online newsrooms, and how to turn web readers into advertising dollars. But not everything at the early June conference in Stockholm was about the Internet. One session looked at the aging demographics of newspaper readers and asked a provocative question: “Should newspapers forget about the young?” In some cases, the conference heard, the answer is yes. Philip M. Stone covered the conference for followthemedia.com. Read his full story about the youth debate at the link below.

[node:ad]

Kelly Toughill is an associate professor of journalism at the University of King's College and founder of Polestar Immigration Research Inc.