Don't fall into the trap of working for exposure instead of money, say experts.
Freelancing can be scary for journalists, especially those new to the industry, but it’s crucial not to not to fall into the trap of working for exposure instead of money, experts said in a recent Ryerson Research Centre webinar.
The discussion, featuring Lauren McKeon, author and digital editor of The Walrus, vice president of the Canadian Freelance Union Ethan Clarke and Daily Xtra associate editor Eternity Martis, centred on how to navigate a freelance career in journalism and make tough decisions like determining what pay is too low and how to negotiate contracts. The conversation was directed by Ryerson School of Journalism professor Lisa Taylor and broadcast to an audience of mostly journalism students.
“A lot of folks talk about the quality of journalism these days and ask about why it’s not as good as years in the past, and a lot of it has to do with the rate of pay,” Clarke said. “Quality work takes time.”
Free work privileges the people who can afford to work under those conditions, he said, adding that it is important for journalists to do their best to combat this problem in the media industry. Although it can be difficult to resist, Clarke suggested writers should not only avoiding unpaid work but also rates of pay that are too low.
“(Journalism) takes real skill and unfortunately, through dynamics on the internet, that’s been cheapened,” Clarke said, noting that the internet has produced many self-proclaimed journalists. “We’ve really got to fight to bring back that respect and the value of paying for good journalism.”