Tips for creating web videos
ShareThisCNW's Beyond the Wire blog offers four tips on making your online video stand out:
Know your audience
CNW writes: "Who do you want to reach and how?" Figure out your target audience, and know how to speak to them.
Keep it simple
Make your message clear. "Your video should be able to stand on its own, without supporting context."
Decide how to speak to your audience
CNW offers some suggestions for different approaches to tone:
-News-style human interest videos
-How-to videos
-Corporate video
Keep it brief
"Limit your video to between 30 seconds and three minutes long." After that, your audience starts to lose interest. Too much information? Consider making a series of short videos and presenting as a set.
Know your audience
CNW writes: "Who do you want to reach and how?" Figure out your target audience, and know how to speak to them.
Keep it simple
Make your message clear. "Your video should be able to stand on its own, without supporting context."
Decide how to speak to your audience
CNW offers some suggestions for different approaches to tone:
-News-style human interest videos
-How-to videos
-Corporate video
Keep it brief
"Limit your video to between 30 seconds and three minutes long." After that, your audience starts to lose interest. Too much information? Consider making a series of short videos and presenting as a set.
Comment Policy
J-Source invites comments on any content items or on any other topics relevant to journalism. Those posting comments are expected to adhere to standards of accuracy and fairness that would be recognized by those who practise, teach or study journalism.
- Comments are restricted to registered users. You must register with your full first and last name in order to be eligible to comment.
- Please communicate as effectively and intelligently as you would in a professional or academic forum, focusing on the issues at hand rather than the characters or characteristics of those involved.
- This forum is intended for discussion of the craft of journalism, not of the issues of the day that journalists cover; please do not post story tips or press releases.
- We moderate the forum for adherence to these standards of discourse, and reserve the right to decline any comment or restrict any user from commenting without giving reasons. Every effort is made to approve valid comments within 24 hours of submission.
 | Support J-Source | ||
 | Best online-only article or series | ||
J-Source and ProjetJ are projects of The Canadian Journalism Foundation in collaboration with leading schools and organizations Editor-in-chief, J-Source: | |||
Recent Posts
2013-05-23 15:49
Opinion: Media's latest stories on Toronto's Mayor Ford a challenge for a court fight
Thank you, Thomas, I'll check it out.
Everything journalists need to know about "Crackgate"
- this whole thing says a LOT more about the state of the press in Canada (I won...
Opinion: The National Newspaper Awards don't reflect journalism in the digital era
The NNAs have been irrelevant for some time now. Basically, the major newspaper chains buy...