There are all kinds of analytics available to show you who is looking at your site and how they’re getting there. But how can you—or should you—use that information when selecting which stories to cover?

By Nicole Blanchett Neheli, Executive Video Editor

There are all kinds of analytics available to show you who is looking at your site and how they’re getting there. But how can you—or should you—use that information when selecting which stories to cover?  In this fourth and final part of an open-source learning video series on analytics for journalists, created in partnership with Ryerson University and Sheridan College, Nicole Blanchett Neheli explores the push and pull between audience engagement and editorial decision-making. 

You can access a version of this video here that includes a quiz to see how much you’ve learned, or, if you’re a teacher, to use as a summative or formative testing tool in your own classroom.