In the second video of a series of open-source learning videos, we explore how to use analytics to determine how your audience is finding your content.

Where does your audience come from and what are they looking at on your site? Analytics can tell you. In this second of a series of open-source learning videos created in partnership with Ryerson Unversity and Sheridan College, Nicole Blanchett Neheli shares tips on using acquisition metrics to determine how your audience is finding the content you create and how to bring more viewers to your site.
 
You can access a version of this video here that includes a quiz to see how much you’ve learned, or, if you’re a teacher, to use as a summative or formative testing tool in your own classroom.