Findings
NADbank's Canadian newspaper readership numbers for 2009 are out and spinning. Statistics released by NADbank indicate 73 per cent of adults read a printed newspaper at least once druing the week (that figure rises to 77 per cent when online-only readers are factored in) while 47 per cent reported reading a newspaper "on an overage weekday." According to the International Newsmedia Marketing Association (INMA), the results demonstrate newspaper readership in Canada is "very strong." Although the numbers do compare well to results from recent years, a slighly more historical perspective might suggest a different storyline. In 2000, NADbank reported a weekly readership figure of 82 per cent while the number of Canadians who "read a newspaper yesterday" stood at 60 per cent.
Joshua Benton of the Niemen Journalism Lab takes a peek at the words New York Times readers looked up most often this year and sees evidence of a time that's dark and depressing, if not downright desultory.
The number of older adults using social media has almost doubled during the past year, according to a study by Pew Internet. Sites like LinkedIn and Facebook are most popular among the gray-hairs, but their use of Twitter is also growing quickly.
Findings
edited by DAVID SECKO
assistant editor ELYSE AMEND
Each month, we review scholarly studies of journalism as a practice and as an institution. David Secko is an Associate Professor in the Department of Journalism at Concordia University (Montréal). He teaches science reporting and does research on theoretical practices in science journalism. He currently leads the Concordia Science Journalism Project (CSJP).
Elyse Amend is a freelance writer and research assistant for the CSJP. She recently completed her MA in Journalism Studies at Concordia University.
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