Analytics for journalists
Learn metrics and Google Analytics with a new series of open-source videos for journalism students.
By Nicole Blanchett Neheli, Executive Video Editor
Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics? And what do you do with all that information once you have it?
In this first of a series of open-source learning videos created in partnership with Ryerson University and Sheridan College, Nicole Blanchett Neheli looks at the basics of analyzing data on news consumption using Google Analytics.
You can access a version of this video here that includes a quiz to see how much you’ve learned, or, if you’re a teacher, to use as a summative or formative testing tool in your own classroom.