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Rumours that the next generation won’t read print have been greatly exaggerated, says new research from US-based McPheters & Co. The overall consensus of their report is that the younger generation (ages 19-34) is reading more than the older generation (ages 35+). But, curiously, circulation is down. 

Rumours that the next generation won’t read print have been greatly exaggerated, says new research from US-based McPheters & Co. The overall consensus of their report is that the younger generation (ages 19-34) is reading more than the older generation (ages 35+). But, curiously, circulation is down. 

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Patricia W. Elliott is a magazine journalist and assistant professor at the School of Journalism, University of Regina. You can visit her at patriciaelliott.ca.