Reviving local news
There is a good article in Inside Higher Ed regarding the Renaissance of local news coverage.
It focuses on the recent partnership between business and journalism schools to offer hyperlocal news to communities.
The growing trend of hyperlocal news, a form of highly localized community news and information, is particularly significant. As news organizations search for profitable models, providing unique content to markets is crucial. Nothing is more unique than local news and the audience is also highly defined. Sadly, many MSM in Canada seem to be missing that point and are cutting resources to weeklies, small and medium-sized dailies, as well as local television stations.
What a shame.
There is a good article in Inside Higher Ed regarding the Renaissance of local news coverage.
It focuses on the recent partnership between business and journalism schools to offer hyperlocal news to communities.
The growing trend of hyperlocal news, a form of highly localized community news and information, is particularly significant. As news organizations search for profitable models, providing unique content to markets is crucial. Nothing is more unique than local news and the audience is also highly defined. Sadly, many MSM in Canada seem to be missing that point and are cutting resources to weeklies, small and medium-sized dailies, as well as local television stations.
What a shame.
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