A Waterloo-based startup Media Spot Me says it can help journalists find reliable sources and experts faster. 

By Tamara Baluja

When Stavros Rougas was a producer at "The Agenda" in Toronto, he says his biggest challenge was chasing down authorative experts to appear on the show. 

"It was always a risk – you never knew whether they were the best in the field, if they were media-savvy," he says. 

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That's why he co-founded Media Spot Me, a Waterloo-based startup, that he says gives journalists short on time instant access to reliable interview sources. The website launched on March 11 and has over Canadian 6,000 university academics registered. So far 60 journalists from Reuters, The Globe and Mail, CBC and Huffington PostUsers can sign up for $290 annually or $29 monthly for unlimited searches. 

The experts do not pay to be featured on Media Spot Me.

Tamara Baluja is an award-winning journalist with CBC Vancouver and the 2018 Michener-Deacon fellow for journalism education. She was the associate editor for J-Source from 2013-2014.