Category / Research
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Facebook sends more people to news sites than Google News
News organization that haven’t yet incorporated Facebook into their news distribution strategy might want to change course, and soon. According to research from Hitwise, Facebook is now the fourth-ranked source of visits to news and media sites, behind Google,… -
Study examines how ads impact credibility of news
An editorial study conducted by the Seattle Times looked at how contextual advertising (affinity to content determines ad placement) impacted readers’ perceptions of online news content. It found most readers were comfortable with contextual ads in sections focused on softer… -
Future of media studypalooza
As part of a newly launched study into the future of media, the U.S. Federal Communications Commission has posted a lengthy, hyperlinked collection of recent studies and articles on media’s future from a wide range of (American) sources.… -
Almost half of Google News readers don’t visit originating news sites
Complaints by media proprietors like Rupert Murdoch that Google News is “stealing” their content has always been countered by the argument that Google and other news aggregators actually direct web traffic back to orignating news sites. However, a survey of … -
Bad news for online user-pay advocates
An ITZ/Belden Interactive study of reader sign-up rates at 26 U.S. dailies that put their online versions behind a paywall found the average number of online subscribers amounted to just 2.4 per cent of print subscribers, Alan Mutter reports on … -
New media mostly reproduces old media’s news: Pew
Although the Internet has spawned a vast increase in news sources, almost all news is still gathered by traditional media, suggests a study by the Pew Center’s Project for Excellence in Journalism. The study, which tracked how news was… -
Canadians value Internet more than TV
Say farewell to the TV generation. The Internet is our new addiction. In a recent survey by market researcher Synovate, 88 per cent of Canadian respondents said they could not live without Internet access or would miss it a… -
Newspapers twitter, but could do it better
A study of Twitter usage by the top 100 U.S. newspapers found that while all hosted feeds, almost 40 per cent didn’t link to those feeds from their websites. The Bivings Group study also reported many newspaper tweeters did not… -
In Journal: Weekend papers, reporting on surveillance and assessing journalism
Recent articles of interest published in scholarly journals: “Evaluating Journalism: Towards an assessment framework for the practice of journalism,” by Ivor Shapiro, Journalism Practice 4 (2), April 2010 “The Globe on Saturday, The World on Sunday: Toronto weekend editions and… -
Consumers willing, not, to pay for online news
With ad revenues slumping and web readership growing, news industry leaders are again mulling over making people pay to read online news. Two consulting companies recently released results of their own studies into consumer preparedness to pay for news and…
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