Greenspon, vice-president of business development at the Toronto Star, is leaving the newspaper. 

Ed Greenspon, vice-president of business development at the Toronto Star, is leaving the newspaper.

Greenspon joined Star Media Group after leaving his post as editor-in-chief of The Globe and Mail in 2009. At Star Media Group, Greenspon headed up Star Content Studios, the marketing and custom content department at the Star, and the short-lived experiment with yourmississauagabiz and yourhamiltonbiz.

In an announcement, publisher John Cruickshank said “Ed’s contribution to the Star Media Group was sometimes visible but often occurred in the background.” 


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“He was able to discern industry trends earlier than most,” Cruickshank said. “His was a voice around the executive table with a deep attachment to the journalism at the heart of our mission and the strategic savvy to understand the measures required to support it. He provided me with sage counsel, always with the best interests of the company in mind.”

Cruickshank said Greenspon approached him several months ago to say he wished to leave, that “with our new strategy in place it was probably a good time for the company and himself to move on to new things. After some soul searching, we reluctantly agreed with his analysis.”

Greenspon’s work led to the acquisition of The Kit, a fashion and beauty publication, and he negotiated a distribution deal with Postmedia Network. He also oversaw the digitization of 144,000 historic photos that now are available both to the newsroom and to consumers.


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Tamara Baluja is an award-winning journalist with CBC Vancouver and the 2018 Michener-Deacon fellow for journalism education. She was the associate editor for J-Source from 2013-2014.