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Breakups Suck! 3 Secrets to Everlasting Reader Love (plus a bonus)
June 17, 2020 @ 2:00 pm - 5:00 pmFree
There are more than a few parallels between the dating process and reader retention. From the initial meeting and getting to know you phase, to friends with benefits, infatuation, engagement, and finally a long-term commitment, there are so many moments where we can take a relationship to the next phase or let it phase out completely. In this presentation, Nikolay Malyarov will share innovative strategies that attract and retain readers, helping to grow reach and revenues for publishers.
Nothing gets past Nikolay Malyarov, the CEO International and Chief Content Officer at PressReader. That’s a good thing. His strategic vision and knowledge of the tech, travel, education, and publishing industries have helped turn PressReader into a profitable global business. A FIPP board member and popular speaker at industry events, Nikolay shows publishing and business executives how to capitalize on opportunities others miss.