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If Newsletters Are the Key to Audience Growth, Then Experiments Will Show You How
March 1 @ 12:00 pm - 1:00 pm
As a publisher, you have to know your audience. But is your relationship with your readership based on data or out-dated first impressions and hunches?
Newsletters are a deep well of data about audience type and behaviour, and in this webinar we will explore how to mine them. You’ll learn how to make better decisions about new content and earn more revenue by…experimenting. We’ll use case studies to look at how to define an experiment in publishing, what kind of experiments are right for you, and how to execute a strategy to generate usable data. Come prepared to learn from the experience of others.