The logo unveiling comes ahead of a crowdfunding campaign to hire more freelance reporters to increase J-Source’s regional coverage.

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By Bruce Gillespie, Editor-in-Chief

Earlier this week, we debuted J-Source’s new logo across our various platforms. The logo, which features our familiar “J” inside of a stylized speech balloon, was designed by Phillip Lizotte. It’s meant to represent the conversations our readers engage in online about Canadian journalism, whether on Twitter, Facebook or various messaging apps.

“We talked a lot about the conversations that come out of J-Source,” explained J-Source business manager D’Arcy Coulson, who oversaw the design process. “In a changing media environment, we wanted to highlight the role J-Source plays in the ongoing national discussion about journalism. As our site continues to grow, a new logo will help us build a crisp, clean and recognizable brand.”

Designer Lizotte said the new logo is meant to help J-Source stand out online. “My overall vision for the new brand is something crisp and clean with a timeless feel to it. I see the logotype as being a little jewel that people could identify as J-Source.”

The unveiling of our new logo comes ahead of our new crowdfunding campaign. We’re using Patreon to raise money to hire freelance reporters to increase our regional coverage in western and eastern Canada. You can learn more about the campaign and how to donate here.

H.G. Watson was J-Source's managing editor from 2015 to 2018. She is a journalist based in Toronto. You can learn more about her at