Readers sticking with newspapers as they migrate to web

Editor & Publisher magazine completed a study that found newspapers who are reducing print editions are watching readers migrate to the paper’s website.

“Following up on last week’s excellent report on the subtle disruptions caused by newspaper frequency changes, Editor & Publisher looks at the link between reduced frequency and online traffic.
Its findings, while preliminary, indicate that newspapers that have
backed off from a daily schedule are seeing encouraging reader
migration to their websites. At Seattlepi.com, the online successor to
the shuttered Post-Intelligencer, unique visitors have grown steadily since the paper went online-only in March, according to executive producer Michelle Nicolosi. “We haven’t lost readers,” she tells Jennifer Saba.”

Editor & Publisher magazine completed a study that found newspapers who are reducing print editions are watching readers migrate to the paper’s website.

“Following up on last week’s excellent report on the subtle disruptions caused by newspaper frequency changes, Editor & Publisher looks at the link between reduced frequency and online traffic.
Its findings, while preliminary, indicate that newspapers that have
backed off from a daily schedule are seeing encouraging reader
migration to their websites. At Seattlepi.com, the online successor to
the shuttered Post-Intelligencer, unique visitors have grown steadily since the paper went online-only in March, according to executive producer Michelle Nicolosi. “We haven’t lost readers,” she tells Jennifer Saba.”

Robert Washburn