The challenge of teaching business journalism
An article by a Mark Anderson, a teacher at Algonquin College in Ottawa, about the special challenges of making young journalism students see the value in learning business journalism. The piece ran in the Ottawa Citizen in January, 2007
An article by a Mark Anderson, a teacher at Algonquin College in Ottawa, about the special challenges of making young journalism students see the value in learning business journalism. The piece ran in the Ottawa Citizen in January, 2007
March 10, 2006
I first posted this to my
I first posted this to my blog, and David Akin left a comment there.
I’m reproducing it here (without his consent; it’s 2 a.m.; he can send me an angry email in the morning if he wants 🙂 ) to widen any potential debate:
[Comment was cross-posted to Blue Plate Special]
March 10, 2006
I would agree there’s not a
I would agree there’s not a strong correlation between the number of blogs a paper has, their ease of access, and the paper’s economic metrics. :^)
However, I would point out the Globe has trumped the Star by allowing people to post comments on each particular story (disclosure: I work for CTV News, part of Bell Globemedia, which is also the corporate parent of the Globe. Globeandmail.com also links to my personal blog).
In addition, the Globe has been more aggressive in promoting online chats with some of its star writers.
So while the Star might have more blogs, the Globe might actually be doing more in online interaction.
Here’s a few excerpts from the WSJ article:
I say that mainly to buttress David’s point that blogs aren’t necessarily the main battleground for newspapers.
However, there was also this sentence in the WSJ piece:
I would take that as meaning that having a good Web presence carries benefits when it comes to selling print ads these days — and (although to reach new retail customers, White said they were spending more on TV).
As to why blog?
Because there’s still a lot of stuff that won’t fit into a news article written for a generalized news audience that would be of interest to political junkies, if we want to use politics as an example.
So, without swamping those people who aren’t that interested in politics, you could build up a vibrant political news community around the blog.
Monetize it properly, and you’ll be helping the parent brand in the numbers that count.