Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics?

Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics? And what do you do with all that information once you have it?

In J-Source's four-part series, executive video editor Nicole Blanchett Neheli explains everthing journalists need to know about using analytics.

Part one: Analytics for journalists

Part two: Where does your audience come from?

Part three: Which audience behaviours matters when analyzing analytics?

Part four: Using analytics to make editorial decisions

H.G. Watson was J-Source's managing editor from 2015 to 2018. She is a journalist based in Toronto. You can learn more about her at hgwatson.com.