Sheila North
Photo courtesy of Sheila North

Journalists need to understand the impact they have on others

Suggestions on how to incorporate TRC calls to action into reporting. Continue Reading Journalists need to understand the impact they have on others

This is a story in a series produced at the 2018 Canadian Association of Journalists conference in Toronto, and will be co-published by J-Source and CAJ.

This past January, when the Globe and Mail was reporting on Raymond Cormier’s trial proceedings into the murder of Tina Fontaine, a 15-year-old Indigenous girl found dead in Winnipeg’s Red River, the news organization published a story with a controversial headline: “Tina Fontaine had drugs, alcohol in system when killed: toxicologist”.

The outcry from Indigenous communities was swift.

“It seemed like the victims were the ones on trial, rather than the accused,” said Sheila North, a former television reporter, who became Manitoba Keewatinowi Okimakanak Grand Chief.

“I think any human, or any mother or father, would think that way if their child was spoken about that way. I think it was easier accepted in the mainstream media to speak like that of Indigenous children.”

In response to the headline, the Assembly of Manitoba wrote a strongly-worded letter to the Globe’s editor-in-chief calling out the publication for what it said was a case of ‘victim-blaming’.

Following the letter, the Globe changed the headline to read: “Expert tells Winnipeg murder trial he could not determine cause of Tina Fontaine’s death”.

“I (understand) why the headline was trying to do – it was just a statement of facts – but I think it goes beyond re-stating facts,” North said during a panel discussion about media coverage of missing and murdered Indigenous women and girls at the 2018 Canadian Association of Journalists conference. “We have to remember we’re talking about human beings.”

North said that this is an excellent example of how journalists can better incorporate the lessons of the Truth and Reconciliation Commissions calls to action into their daily reporting.

“One of the calls to action asks for journalists to better understand their surrounding before they report,” North said. “You can’t tell from that headline what the context is – for example, how did Tina end up in that situation? What role did colonization play? What about poverty? All Canadians see is she was drug-addicted and did it to herself.”  

North’s points are critical but are nurtured by her heritage and her experience as a long-time television reporter.

But after working as a beat reporter in Winnipeg with CBC and CTV for several years, she said she increasingly became frustrated by the lack of progress being made on the issue of missing and murdered Indigenous women and girls.

After watching a CBC colleague do a live report on the murder of 16-year-old Felicia Solomon, whose remains were found in Winnipeg’s Red River, North said she decided she needed to take a different approach. She decided to turn to activism.

While North has embraced activism, including recently running to be national chief of the Assembly of First Nations, she continues to believe that journalists are important actors to ensure that truth and justice are obtained for Indigenous Canadians.

“Journalists need to always consider context and the impact their reporting can have on others,” said North.

“Whether it is understanding what it is like when young children are uprooted from their homes to go to schools in a city; or simply how our own experience shapes our own view, journalists need to understand a story inside and out, backwards and forwards before you should be telling it.”