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Give up on youth?

Data on young people’s news habits has been mostly pessimistic, to the point where delegates to the recent World Conference of Newspaper Editors wondered if it may not be worth the energy to chase young readers. But young people are an audience in search of substance according to a recent post on J-Source by Alan…

Data on young people’s news habits has been mostly pessimistic,
to the point where delegates to the recent World Conference of Newspaper
Editors wondered if it may not be worth the energy to chase young readers. But
young people are an audience in search of substance according to a recent post on
J-Source by Alan Bass. In the Commonwealth Magazine article Plugged
In, Tuned Out and on his blog site Media
Nation, Dan Kennedy suggests youth and newspapers meet somewhere in the
middle – newspapers need to be introduce social networking and interactivity,
while youth need to take greater interest in the world. Meanwhile the website Y Tribune tries to deliver “the best
possible daily youth newspaper online of today.”

On J-Source:

 Background:

  • Young
    People and News     – Report on a national survey by the JoanShorenstein Center
    on Press, Politics and Public Policy, Harvard University,
    July 2007.


Data on young people’s news habits has been mostly pessimistic,
to the point where delegates to the recent World Conference of Newspaper
Editors wondered if it may not be worth the energy to chase young readers. But
young people are an audience in search of substance according to a recent post on
J-Source by Alan Bass. In the Commonwealth Magazine article Plugged
In, Tuned Out and on his blog site Media
Nation, Dan Kennedy suggests youth and newspapers meet somewhere in the
middle – newspapers need to be introduce social networking and interactivity,
while youth need to take greater interest in the world. Meanwhile the website Y Tribune tries to deliver “the best
possible daily youth newspaper online of today.”

On J-Source:

 Background:

  • Young
    People and News     – Report on a national survey by the JoanShorenstein Center
    on Press, Politics and Public Policy, Harvard University,
    July 2007.

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Patricia Elliott

Patricia W. Elliott is a magazine journalist and assistant professor at the School of Journalism, University of Regina. You can visit her at patriciaelliott.ca.