Study shows traditional media most credible for Canadians
A study by
APEX PR conducted by Leger Marketing has shown that traditional media
outlets remain the most credible sources to Canadians.
During
the survey, which was conducted between September 7 and 18, 2007, 1,517
adults across Canada were polled about their media usage. Dubbed the
Influencer Report, the survey found that half of Canadians read local
community newspapers to keep up to date with local and world events.
A study by
APEX PR conducted by Leger Marketing has shown that traditional media
outlets remain the most credible sources to Canadians.
During
the survey, which was conducted between September 7 and 18, 2007, 1,517
adults across Canada were polled about their media usage. Dubbed the
Influencer Report, the survey found that half of Canadians read local
community newspapers to keep up to date with local and world events.
