Ad Age asks top U.S. media folk: Got hope?
Earlier this month, Ad Age asked top media editors, owners, and thinkers in the U.S. why we should be hopeful for the industry. Chris Anderson, David Remnick, Emily Bell and others answered, all saying the pessimists out there have it wrong. Remnick said it opened doors to new audiences; Anderson said it was an opportunity,…
Earlier this month, Ad Age asked top media editors, owners, and thinkers in the U.S. why we should be hopeful for the industry. Chris Anderson, David Remnick, Emily Bell and others answered, all saying the pessimists out there have it wrong. Remnick said it opened doors to new audiences; Anderson said it was an opportunity, not a curse; and Tina Brown called it an innovative and exciting time. As Remnick puts it: "My optimism is not ginned up, the false, forced smile of a mainstream media editor trying, gamely, to stay with it; it's an optimism based on real developments: creative, financial, and more." To read what everybody had to say, check out Ad Age.
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