Where is the line between the personal and the professional when journalists interact with social media?  In its latest report, released April 12, the Canadian Association of Journalists' ethics advisory committee presents guidelines to help journalists think through their Facebook profiles, their "following" choices, and what to "like" and "not like" online. Reporters should build "a social media profile that is both personable and professional" by trying to stay impartial on public issues, being transparent about identity and intentions, and monitoring digital associates with care. The report, was authored by University of King's College professor Tim Currie (chair), media lawyer Burt Bruser and Windsor Star business/news editor Ellen van Wageningen.