News media is less effective as a medium for advertising than other forms of media, according to a study produced by U.S. marketing research firm Experian Simmons. The study, which tracked consumer interaction with 1,000 different television, web and print media properties, found consumers were less likely to buy products advertised through news media compared to…
The November 2008 issue of the Canadian Journal of Media Studies (Vol. 4, No. 1) includes several articles of interest to the journalism community, including: Baby Talk: How gender issues affected media coverage of the child-care debate in the last federal election by Dianne Rinehart, Carleton UniversityChild-care issues have traditionally been covered by female social affairs…
Participation in online discussion and comment sites is dominated by less than 10 per cent of web users, according to a study published by U.S. consulting company Rubicon. The study, based on a survy of more than 3,000 web users, found 80 per cent of User-Generated Content (UGC) was created by just nine per cent…
Paul Bradshaw – a British journalist, university lecturer and author of the Online Journalism Blog – has created a social networking site for journalism researchers. “It’s an attempt to provide a way for journalism students and academics to get in touch with others researching the same area, exchange ideas and tips, and ask for help…
In a study that is sure to surprise nobody, the Pew Research Center’s Project for Excellence in Journalism reports that Fox news presidential campaign reporting tends to favour Republican candidate John McCain while MSNBC reports favour Democrat Barack Obama. CNN, on the other hand, strikes some sort of balance by being equally negative about all…
News coverage of the U.S. presidential election is noticeably more negative in tone toward Republican candidate John McCain compared to coverage of Democratic candidate Barack Obama, according to a study by the Pew Research Center’s Project for Excellence in Journalism. A team of researchers coded stories for “tone” during the six weeks between the end…
Journalists who blog become more responsive to story ideas provided by readers and less reliant on assignments from editors, according to Paul Bradshaw of the Online Journalism Blog. Bradshaw, who is also senior lecturer in online journalism and magazines at Birmingham City University’s School of Media, analyzed 200 responses from journalists who voluntarily completed a…
Mainstream media outlets are happy to publish some types of citizen-generated content, but, as BBC veteran and current University of British Columbia professor Alfred Hermida writes, the doors are still closed to citizens wanting to play a meaningful role in setting the news agenda.
Titles and brief summaries of selected articles from the Newspaper Research Journal, Volume 29, No. 3, Summer 2008 “How Newspaper Readership Affects Political Participation” by Tien-Sung Lee and Lu Wei. NRJ summary: This analysis reveals that a decrease in newspaper readership among 17- to 24-year olds is associated with their decreasing political participation but not…
NADbank is reporting Canadian newspaper readership remains “strong”, based on major market readership data it collected in fall 2007 and spring 2008. The newspaper research organization…