CBC stops running advertisements for competitor Postmedia’s paywall subscriptions
The CBC has pulled the plug on an advertising campaign that promoted Postmedia Network paywall subscriptions, saying that the websites compete with the public broadcaster’s own websites, the Financial Post reported.
Postmedia launched the advertising campaign, including television and print spots, on May 14. According to the Financial Post article, CBC’s media sales team said the Postmedia paywall ads ran until an employee from the digital department complained that the CBC was advertising a product that competes with CBC’s own digital news site, CBC.ca.
“Traditionally we do not run advertising for assets that we compete with,” Alan Dark, general manager of CBC revenue group in charge of media sales and marketing, said in an interview with the Financial Post.[node:ad]
Siobahn Vinish, senior vice-president of marketing and audience development at Postmedia, said the newspaper company was “surprised” by CBC’s decision, the Post reported. CTV and Citytv are continuing to run the Postmedia ads, she told the Post.
Read more on the Financial Post.
Tamara Baluja is an award-winning journalist with CBC Vancouver and the 2018 Michener-Deacon fellow for journalism education. She was the associate editor for J-Source from 2013-2014.