Consumers willing, not, to pay for online news
With ad revenues slumping and web readership growing, news industry leaders are again mulling over making people pay to read online news. Two consulting companies recently released results of their own studies into consumer preparedness to pay for news and the results are … inconlusive. The Boston Consulting Group polled more than 5,000 people in nine countries and concluded many consumers would pay a few dollars a month to access local, specialized and breaking news on devices of their choice. Forrester Research, on the other hand, polled more than 4,700 Americans and concluded 80 per cent would not pay for online news.
With ad revenues slumping and web readership growing, news industry leaders are again mulling over making people pay to read online news. Two consulting companies recently released results of their own studies into consumer preparedness to pay for news and the results are … inconlusive. The Boston Consulting Group polled more than 5,000 people in nine countries and concluded many consumers would pay a few dollars a month to access local, specialized and breaking news on devices of their choice. Forrester Research, on the other hand, polled more than 4,700 Americans and concluded 80 per cent would not pay for online news.
