How the business-to-business media landscape can thrive in the future
Some interesting ideas came out of the Business Media Leadership Summit held earlier this year — a brainstorming session for the business-to-business (B2B) magazine industry. Among other things, the discussion identified key issues concerning the B2B sector and aimed to develop "collaborative strategies" to expand Canada's business media industry. Magazine industry veterans John Milne and D.B. Scott put together a report in April detailing proposals from the summit.
Some interesting ideas came out of the Business Media Leadership Summit held earlier this year — a brainstorming session for the business-to-business (B2B) magazine industry. Among other things, the discussion identified key issues concerning the B2B sector and aimed to develop "collaborative strategies" to expand Canada's business media industry. Magazine industry veterans John Milne and D.B. Scott put together a report in April detailing proposals from the summit.
“National organizations could enjoy leverage by translating or repurposing some (20-25%) of their content for the Quebec market,” the report states. B2B magazines also need to “identify, capture and deliver audiences on a regional — or community — basis” because it’s “one of the most important fundamentals of successful business publishing.”
For a business media organization to succeed, Milne and Scott wrote, it must be able to “juggle and set priorities while keeping sight of the original and fundamental premise of business publishing: reader proximity and, with that, the building of a community.”
The full report, “Plotting a Course across Canada’s Business Media Landscape” has more about the discussions and outcomes from the summit, including a list of “requirements for success.” Read it here.
