For its second annual Rethink issue, Maclean’s is all about innovation – even when it comes to the magazine itself.

For its second annual Rethink issue, Maclean’s is all about innovation – even when it comes to the magazine itself.

As the editors write, “Innovation also applies to journalism.” Augmented reality, they say, is a new way to enjoy the magazine.  

Here’s how it works: When certain pages of the magazine – a Sidney Crosby feature and one about moose – are viewed through the camera on your computer or your smartphone, 3-D audio and visual content is instantly accessible. Or, in the words of Maclean’s, the pages “literally come to life.”

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Still don’t get it? Check out the video below to see what happens when you try the AR content out or visit the special website for detailed instructions.