More bad news for print media: A survey of U.S. marketers finds most plan to spend more advertising dollars online during the next few years and reduce the amount they spend on print.
More bad news for print media: A survey of U.S. marketers finds most plan to spend more advertising dollars online during the next few years and reduce the amount they spend on print.
J-Source , led by the journalism programs at Ryerson University (which is currently engaged in a renaming process) and Carleton University, is supported by the post-secondary journalism programs at member institutions of J-Schools Canada/Écoles-J Canada, the R. Howard Webster Foundation and a group of donors.
French-language publication Projet J, hosted by J-Source, is led by the journalism program at the Université du Québec à Montréal and funded by a group of donors.
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June 26, 2008
Dramatic changes in reading
Dramatic changes in reading habits have hit print readership badly. Online Portals, Blogs, Social Networks, RSS, Mobiles, Podcasts are booming now and readers have addicted to such interactive and rich media. Print need to compete with these rich and interactive channels to retain their ad dollars. Companies like Pressmart (www.pressmart.net) can effectively deliver the print content into multiple distribution channels including web, mobile, RSS, podcasts and social media.
Here’s a useful link on digital publishing / delivery
http://www.youtube.com/watch?v=01SrlU41RJk