The New Yorker posted a long article by Jonathan Franzen that could only be accessed on its Facebook page by hitting the “like” button.

That move led to a substantial increase in the number of fans of the NY page, the Poynter Institute reports.

The goal is to identify new market segments to engage them through FB, email and other social media.


The New Yorker posted a long article by Jonathan Franzen that could only be accessed on its Facebook page by hitting the “like” button.

That move led to a substantial increase in the number of fans of the NY page, the Poynter Institute reports.

The goal is to identify new market segments to engage them through FB, email and other social media.

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