A study of Twitter usage by the top 100 U.S. newspapers found that while all hosted feeds, almost 40 per cent didn’t link to those feeds from their websites. The Bivings Group study also reported many newspaper tweeters did not make effective use of the social media application’s reply capabilities to interact with readers.

A study of Twitter usage by the top 100 U.S. newspapers found that while all hosted feeds, almost 40 per cent didn’t link to those feeds from their websites. The Bivings Group study also reported many newspaper tweeters did not make effective use of the social media application’s reply capabilities to interact with readers.

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