Rumours that the next generation won’t read print have been greatly exaggerated, says new research from US-based McPheters & Co. The overall consensus of their report is that the younger generation (ages 19-34) is reading more than the older generation (ages 35+). But, curiously, circulation is down.
Rumours that the next generation won’t read print have been greatly exaggerated, says new research from US-based McPheters & Co. The overall consensus of their report is that the younger generation (ages 19-34) is reading more than the older generation (ages 35+). But, curiously, circulation is down.
[node:ad]
Patricia W. Elliott is a magazine journalist and assistant professor at the School of Journalism, University of Regina. You can visit her at patriciaelliott.ca.
Patricia W. Elliott is a magazine journalist and assistant professor at the School of Journalism, University of Regina. You can visit her at patriciaelliott.ca.