State of the U.S. Media report: news industry no longer in control of its own destiny
The state of the U.S. news media improved in 2010 – online news consumption surpassed print newspapers in ad revenue and audience for the first time last year – but the State of the News Media report by the Pew Research Center’s Project for Excellence in Journalism says news organizations are extremely dependent on others to distribute their content and audiences. PEJ Director Tom Rosenstiel says, “In a world where consumers decide what news they want and how they want to get it, the future belongs to those who understand the audience best, and who can leverage that knowledge with advertisers.”
The state of the U.S. news media improved in 2010 – online news consumption surpassed print newspapers in ad revenue and audience for the first time last year – but the State of the News Media report by the Pew Research Center’s Project for Excellence in Journalism says news organizations are extremely dependent on others to distribute their content and audiences. PEJ Director Tom Rosenstiel says, “In a world where consumers decide what news they want and how they want to get it, the future belongs to those who understand the audience best, and who can leverage that knowledge with advertisers.”
March 15, 2011
I’ve seen the claim that ad
I’ve seen the claim that ad revenues for online news have surpassed the same for print news . . . yet I don’t see this in reality. The dailies and especially weeklies are packed with ads, and the online sites have some but not much advertising. This makes me ask, how do they calculate this, where do these stats come from? I suspect there’s an honesty issue here — online ads refer to what, exactly, all website advertising?
(I am the publisher of three weeklies– our sales have never been better. we can’t sell ads on our online products. Something’s fishy!)