An editorial study conducted by the Seattle Times looked at how contextual advertising (affinity to content determines ad placement) impacted readers’ perceptions of online news content. It found most readers were comfortable with contextual ads in sections focused on softer news – like sports, travel and entertainment – but were not happy to see them next to hard news stories about “serious” issues.

An editorial study conducted by the Seattle Times looked at how contextual advertising (affinity to content determines ad placement) impacted readers’ perceptions of online news content. It found most readers were comfortable with contextual ads in sections focused on softer news – like sports, travel and entertainment – but were not happy to see them next to hard news stories about “serious” issues.

[node:ad]