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Balado de Projet J – Marc-André Sabourin et la renaissance de l’infolettre

par Steve Proulx L’infolettre fait son grand retour ces dernières années. Au Québec comme ailleurs, les médias en proposent de nombreuses, sur toutes sortes de sujets, gratuitement; des infolettres qui vont souvent au-delà de la simple liste des derniers articles…
If Newsletters Are the Key to Audience Growth, Then Experiments Will Show You How

As a publisher, you have to know your audience. But is your relationship with your readership based on data or out-dated first impressions and hunches?
How to start and grow a newsletter

Ask a panel of experts how to launch and grow a successful newsletter.
AB Today to launch ahead of Alberta elections

Allison Smith, publisher of Queen’s Park Today, said her first expansion property, BC Today, was profitable in six months.
CBC’s Royal Fascinator is an experiment in limited-run newsletters

The newsletter, launched eight weeks before the royal wedding, takes readers inside the event.