How does a magazine cover get built? Sportsnet magazine editor-in-chief Steve Maich and art director Steve Hodgson discuss the process that they went through in deciding on the cover photo for a recent cover of the bi-weekly sports magazine.

How does a magazine cover get built? Sportsnet magazine editor-in-chief Steve Maich and art director Steve Hodgson discuss the process that they went through in deciding on the cover photo for a recent cover of the bi-weekly sports magazine.

They began with two options based on stories they knew were to be included in the issue. Then, they chose from a range of photographs based in part on testing. But, Maich says: “It’s not always a science.” Sometimes an image will just “encapsulate what we were going for,” he says.

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Then, in a time lapse video, they show you how it all comes together in InDesign.

Related stories: Sportsnet Magazine in the Ryerson Review of Journalism