The Globe and Mail and Toronto Star to launch distribution partnership
The Globe and Mail and Toronto Star have agreed on a deal that will see them launch a partnership for distribution in an attempt to cut costs and find efficiencies.
The Globe and Mail and Toronto Star have agreed on a deal that will see them launch a partnership for distribution in an attempt to cut costs and find efficiencies.
According to a press release, the deal will “deliver both the Toronto Star and The Globe and Mail to homes, businesses and retail outlets in Ontario.” And that is where the partnership ends. The two papers will remain separate from one another in all other facets of business, including editorial, advertising sales, production and other products.
Phillip Crawley, Publisher and CEO of The Globe said in the release: “As our industry faces the reality of increasing distribution costs, this partnership model allows us to potentially expand our distribution footprint and implement consistent service standards across Ontario."
[node:ad]
