Tumblr has announced that they will be adding editorial staff to its team.

Tumblr has announced that they will be adding editorial staff to its team.

David Karp, CEO of the micro-blogging platform, told Gawker that they were looking for those with a journalism background to “help [them] report on all of the stuff going on in our network,” after he first told Business Insider about forming an editorial team.

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The job posting has since been removed from Tumblr’s job page, but a cached version of the page from Dec 31 said the role would include editorial planning of new blogs and other content in various digital mediums, sourcing information from Tumblr bloggers, curating the most interesting content and analyzing metrics to track performance.

Fast Company talks about why Tumblr is making the move now. Adding hand-picked curated content might be one way for the platform to separate itself from other forms of social media as it moves into 2012 without a clear moneymaking scheme