Carr explains that Roland Martin was suspended by CNN, the network for which he is a political analyst, for tweets that he wrote during the Superbowl that some have flagged as homophobic. And as Carr writes, “This is not the first time someone who makes a living on one platform has been clobbered for making remarks on another.” He explains:
The great thing about Twitter is it offers a friction-free route to an audience — if it can be thought, it can be posted. That’s also the bad thing about Twitter. For employees of almost any company, but especially media companies, it creates an ongoing tension: Yes, build your personal brand and, by proxy, bring social media luster to your employer, but do it in ways that are consumer-friendly and taste-appropriate. That kind of contemplativeness is not generally a Twitter impulse, as Mr. Martin found out.
The idea that media personalities and journalists can mess up on Twitter is not a new one – it’s precisely the reason why many newsrooms have implemented social media policies. However, Carr also explains that there is an inherent difference between Tweeting and reporting. A Twitter post, he says is more or less “a thought burped up,” whereas, while writing a column he solicits opinions and ideas from others – something he would “never do as a precursor to tweeting.”[node:ad]
Obviously with such a new medium, there are kinks to work out. In December, Steph Brooks looked into the fact that Twitter can make for lazy journalism on J-Source.
Check out Carr’s column in its entirety here.