Teen media usage not so different, study argues
For many in the traditional media business, attracting young readers and viewers is like searching for the Holy Grail, a quest that never quite succeeds as hoped. However, according to How Teens Use Media, a new “myth-debunking” study by the Nielsen company, teens really aren’t that different from other people in how they interact with mass media. “The fact is, teens are unique, but they are not…
