Some kittens, boobs and Anna Kournikova got into a story meeting: what happened next will bring you to tears
There’s a real science to writing click-bait headlines and its hold on audiences should not be undermined. But assessing success by measuring audiences leads to chasing clicks and that is a downward spiral into the online abyss of celebrity culture, consumerism, sports, trends and the occasional real news item, most typically something shocking and tragic,…


