Marketers plan to spend more online, less on print
More bad news for print media: A survey of U.S. marketers finds most plan to spend more advertising dollars online during the next few years and reduce the amount they spend on print. Alan Bass
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Marketers plan to spend more online, less on print
More bad news for print media: A survey of U.S. marketers finds most plan to spend more advertising dollars online during the next few years and reduce the amount they spend on print. Alan Bass
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British study explores link between PR and news
Most of the journalism produced by Britain’s national newspapers is “pre-packaged” or “recycled” news derived from public relations material and wire services, according to a recent study by researchers at the Cardiff School of Journalism, Media and Cultural studies. At least 19 per cent of press stories originated wholly or mainly from PR material, the…
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Mapping newspaper job cuts
Journalist and designer Erica Smith is interactively mapping locations and details of newspaper job cuts in the United States. The subject matter is depressing, but the presentation technique (using Google Maps) is impressive. Alan Bass
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The newspaper of the future, as seen by editors
The newspaper of the future? Glad you asked: Print and online functions will be fully integrated in the newsroom, newspaper journalists will be expected to produce content in all media formats, some editorial functions will be outsourced, analysis and opinion will be more important and news will be distributed for free. At least, that’s the…
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Anthropologists study young people’s news habits for AP
Sparking young people’s interest in the news is a daunting challenge. In an effort to learn more about how young adults interact with the news, Associated Press commissioned a team of anthropologists to study the digital news habits of 18 young people (aged 18-34) in the United States, Britain and India. According to a preview…
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Newsroom barometer study predicts integrated newsroom
An annual survey of editors around the world conducted by Zogby International and commissioned by the World Editors Forum and Reuters is posted to this site and is signficant because it is yet another indication of the direction newspapers are moving towards. Robert Washburn
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Print not dead yet
Rumours that the next generation won’t read print have been greatly exaggerated, says new research from US-based McPheters & Co. The overall consensus of their report is that the younger generation (ages 19-34) is reading more than the older generation (ages 35+). But, curiously, circulation is down. Patricia ElliottPatricia W. Elliott is a magazine journalist and assistant…
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U.S. media nearing “pivot point” — PEJ report
“In the last year, the trends reshaping journalism didn’t just quicken, they seemed to be nearing a pivot point,” according to the 2007 edition of the annually anticipated report on US news media by the Project for Excellence in Journalism (PEJ). Ivor ShapiroIvor Shapiro, the founding editor of J-Source, is emeritus professor and former chair…