Traditional newspaper outlets are throwing up paywalls, pouring resources into digital, and increasing the amount of sponsored content—all in an effort to find a sustainable business model for journalism. The question is: What’s working? Canada’s top publishers Phillip Crawley, publisher of The Globe and Mail; John Cruickshank, publisher of the Toronto Star; Gerry Nott, senior vice-president of the eastern region, Postmedia Network; and André Pratte, editorial pages editor of La Presse, talk revenue mixes and models in a shifting media landscape.

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Tamara Baluja is an award-winning journalist with CBC Vancouver and the 2018 Michener-Deacon fellow for journalism education. She was the associate editor for J-Source from 2013-2014.