“If a website’s editorial mission focuses on building community, as I’ve argued,
so should its advertising sales strategy focus on community as well.
Don’t fall into the trap of selling potential advertisers nothing more
than numbers; don’t neglect to sell them on the opportunity to support
the community that you are building.”

“If a website’s editorial mission focuses on building community, as I’ve argued,
so should its advertising sales strategy focus on community as well.
Don’t fall into the trap of selling potential advertisers nothing more
than numbers; don’t neglect to sell them on the opportunity to support
the community that you are building.”

[node:ad]