In the blog Hyperlocalist,  Jennifer Deseo shares some powerful insights by Steve Safran about the definition of hyperlocal. For some, it is niche sites and neighbourhoods. Yet, for others, it can be communities: both geographic or areas of interest.

“‘Hyperlocal’ covers neighborhoods, while ‘local’ covers towns and cities. … A mom blog is a niche site.”

In the blog Hyperlocalist,  Jennifer Deseo shares some powerful insights by Steve Safran about the definition of hyperlocal. For some, it is niche sites and neighbourhoods. Yet, for others, it can be communities: both geographic or areas of interest.

“‘Hyperlocal’ covers neighborhoods, while ‘local’ covers towns and cities. … A mom blog is a niche site.”

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